Opt-outs and consent

One word is enough.

When a contact texts a stop word, SmsEgress unsubscribes them and your campaigns leave them alone. They never have to explain, and you never have to remember.

Hi Dayo, your order is ready for pickup. Reply STOP to opt out.

STOP

Dayo Okaforunsubscribed

The words

Six ways to say stop. Three to come back.

The word has to be the whole message. The rule applies to SMS.

Opt out

  • STOP
  • UNSUB
  • UNSUBSCRIBE
  • CANCEL
  • END
  • QUIT

Opt back in

  • START
  • UNSTOP
  • RESUME
  • The contact is marked unsubscribed

    It happens when the reply arrives. Nobody on your team has to see it first.

  • Campaigns skip them

    Unsubscribed contacts are checked again as each message is about to leave, so one who opts out mid-campaign is still skipped.

  • Your systems can hear it

    A contact.unsubscribed webhook tells your own tools, on plans with the API.

Before you send

Reach is earned by asking first.

SmsEgress is for messaging people who agreed to hear from you. These are the tools for asking, and for respecting the answer. The rules where you and your contacts live are yours to follow.

  • An unsubscribe link

    Add {{unsubscribe_link}} to a message and the contact gets a page where they confirm they want to stop.

  • Sign-up forms that confirm

    A form collects a number, then asks the person to confirm before they are subscribed. On every plan.

  • Sending hours

    Give a campaign a window of hours and days, in a time zone you choose, and it sends only inside it.

  • Their morning, not yours

    On Bundle, a campaign can leave at the same local time for each contact.

  • An opt-out list you can bring

    Import the people who already told you to stop, so they stay stopped here too.

  • A way back

    A contact who changes their mind texts one of the opt-in words and is subscribed again.

Message the people who said yes.