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Complement Your Email Marketing With SMS Marketing

Marketing is constantly evolving, and businesses must find new and innovative ways to reach their customers. One of the most effective and popular ways to do this is through SMS marketing.

SMS marketing allows businesses to send text messages directly to their customers’ phones. This can be a great way to promote sales, special offers, or events. It can also be used as a means of customer service, providing customers with updates on their orders or tracking information.

SMS marketing is a cost-effective way to reach your target audience. It’s also an efficient way to get your message across, as 97% of all text messages are read within minutes of being sent. And because it’s such an intimate form of communication, SMS marketing can create a strong connection between businesses and their customers.

Texting to client.

How to Use SMS Marketing in Conjunction with Email Marketing

SMS marketing is a great way to reach your customers quickly and efficiently, and it’s also a great way to remind them of your latest offers and deals. To make the most out of SMS marketing, you should use it with email marketing.


Some people view SMS as intrusive communication, so you should only send SMS messages to people who have agreed to receive them. You can get people to agree to receive SMS messages by including an opt-in form on your website or asking when they sign up for your email list.


Once you have permission, you can start sending out SMS messages. Keep them short and sweet – no more than 160 characters per message. You can also include links to your website or offer discounted in-store coupons.


What to Include in Your SMS Marketing Messages 

When it comes to SMS marketing, you want to ensure that you send the right message to the right people. You also want to ensure that you include the correct information in your messages. Here are some of the things that you should have in your SMS marketing messages:

  • The name of your business or organization.
  • A call to action.
  • The name of the product or service that you are promoting.
  • A link to a landing page where people can learn more about your product or service.
  • The price of your product or service.
  • The deadline for taking advantage of a special offer.
Great message!
Woman checking text messages

Timing and Frequency of SMS Messages 

A recent study published in the “Journal of Experimental Psychology: Human Perception and Performance” found that people are more likely to perceive a text message as vital if sent when they are expecting a message. The study also found that people are more likely to respond to a text message if it is sent at a frequency that is consistent with their expectations. If you want to maximize the probability that your SMS message will be read, you should send your messages when people expect them. Most smartphones allow you to set a regular schedule for sending and receiving text messages. For example, you may develop a plan to send your messages every day at a specific time.


The key here is to expect your messages to be received and read! Using this technique, you should expect people to respond to your messages more frequently.

Testing and Measuring SMS Marketing Success 

SMS marketing has become a powerful tool for businesses of all sizes. But, like any other marketing strategy, it’s essential to measure the success of your SMS campaigns to ensure you’re getting the most out of them. There are several ways to test and measure the success of your SMS campaigns, and the correct method depends on your goals and what you’re trying to achieve.


One way to measure the success of an SMS campaign is simply by counting the number of subscribers who received and opened your message. This is an excellent metric to use if you’re trying to gauge general interest in your product or service. Another way to measure success is by tracking how many people clicked on a link in your message or took other desired actions. This is a better metric for determining whether people respond to your messages.

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